Using digital to communicate more effectively

Delivered by Dr Buki Adeyemo, Medical Director

Hi all...

Caroline is on a well-deserved break for the next week and a half, so I'm your guest CEO blogger this week, with Suzanne Robinson next week...

New web, social and digital pilot for psychiatric intensive care unit (PICU) recruitment 

The challenge of recruitment and retention is ever present and with the impending opening of our new Psychiatric Intensive Care Unit, we wanted to look at all avenues and techniques for advertising the job opportunities available and attracting potential recruits. We will be continuing with our traditional recruitment channels and activities via NHS Jobs, our One Stop Shops and our new TRAC system via

Last week, we tried a new approach using the digital and social communications infrastructure the Trust has been building over the past year. We combined our website, Twitter, Facebook, YouTube and Campaign Monitor in a co-ordinated approach to raise awareness of the available jobs and log those expressing an interest.

The initial results have been very encouraging. In the first 48 hours alone of the campaign, we secured expressions of interest from over 70 potential candidates for the various jobs on offer - Ward Manager, Deputy Manager, Registered Nurses, Occupational Therapist, HCSW and Admin Support. Carol Sylvester, Interim Director of Operations, and Ward 1 Manager Maxine Tilstone helped to boost our campaign by appearing on the Liz Ellis and John Acres breakfast show on BBC Radio Stoke - thank you both.

You can listen via BBC iPlayer catch-up to their appearance by clicking here. If YOU know of anyone who might be interested in a job at the PICU, they can get more details by clicking here or applying online by clicking here.

New web, social and digital comms environment for the North Staffordshire and Stoke-on-Trent Alliance

As you may know, we provide the communications function to support the North Staffordshire and Stoke-on-Trent Alliance.

Earlier this month, we were proud to launch a new website for the Alliance – The Alliance website brings you all the information you need about the Alliance and its mission.

Plus, it’s packed full of new exciting features and free tools to enable everyone to know what’s going on and get involved in the conversation:

  • The Alliance Window on the World– bringing together and allowing anyone to interact with live social media feeds from Twitter and Facebook from the Alliance members
  • The Healthcare News Ticker  – all the breaking national news happening right now from across the healthcare and GP world
  • myAlliance– allowing anyone to create a free account in seconds, receive news updates, post comments and get involved in threaded discussions.


Why not visit the website and try out some of the new free tools?